Coaching with
Bertha Carmona
Led creative direction, social media strategy, and video content production for Bertha Carmona’s “Level Up” brand. Developed content calendars, managed digital campaigns, and produced video and graphic materials that aligned with brand themes of growth and empowerment.
Building a Cohesive Brand Identity - Developed a digital identity system for “Level Up” — ensuring brand colors, tone, and content themes aligned across all platforms. Focused on a message of empowerment and personal growth.
Capturing Real Moments - Covered live coaching sessions and community events to highlight authentic client transformations and real-time storytelling opportunities.
Video Content Production - Directed, filmed, and edited short-form videos for Instagram and YouTube. Content focused on mindset, growth strategies, and business coaching — achieving consistent engagement and reach.
Data-Driven Growth - Monitored analytics to identify high-performing content and adjust posting strategies. Increased overall engagement and brand visibility through consistent analysis and adaptation.
Strategic Campaign Planning - Designed and executed social campaigns around key launches and coaching cycles, balancing motivational storytelling with educational insights to engage Bertha’s audience and attract new clients.