Managed creative direction, content creation, and digital strategy for Crazy Delights, creating engaging short-form videos, photography, and seasonal campaigns. Focused on community growth, brand consistency, and authentic storytelling through social media.
Social Media Content - Produced short-form video content for Instagram and TikTok — including recipe teases, behind-the-scenes moments, and customer reactions. Focused on storytelling that turned desserts into experiences
Brand Identity & Story - Developed the brand’s visual identity and tone — playful, community-driven, and visually delicious. Every piece of content was designed to make Crazy Delights feel both local and special.
Product Photography - Shot and styled dessert photography highlighting textures, colors, and handcrafted details. Built a visual style that balanced fun with a premium, homemade feel.
Campaigns & Promotions - Designed and executed seasonal campaigns around holidays and local events — building anticipation, showcasing creativity, and increasing engagement.
Business Operations & Infrastructure - Set up and optimized business systems including POS (Clover, Innowi, and Square) and delivery platforms. Streamlined day-to-day operations and ensured smooth order management to support brand growth and customer experience.